Growing up on the outskirts of London, American born designer Joseph Nigoghossian’s early studies focused on fine art and graphic design. After completing an intensive pattern cutting course at London College of Fashion, Joseph began a degree in fashion print at Central St Martin’s in 2002. As part of his studies Joseph spent four months in Paris as a textile stagier at John Galliano and later worked as a pattern cutter at Lewis Leathers in London.
After graduating in 2006 Joseph worked in Chelsea at Donald Campbel, learning the skills of made to measure dress making. He went on to work with a host of London’s fashion elite including Marios Schwab and Louise Goldin where he soon built a reputation as a visionary designer with real pattern making and textile skills.
Tirelessly working on personal projects Joseph presented his first major body of work at London Fashion Week in 2010. The presentation featured a short film of 100 frames which had been crafted into a series of 100 unisex garments.
Joseph’s focus on process has led further innovations such as the animation prints for which he has become known. His 2011 project x5 features 5×5 dresses created for on screen viewing, using stop frame animation to reanimate a series of hand painted prints with gif’s or video files replacing still photography.
Constantly driven to push the boundaries of his process Joseph’s work focuses on finding a point where fashion design stops being fashion design, where textile design can be film making and films can be sold frame by frame. Work that abstracts notions of objectivity and ownership strengthens his romantic and ethereal aesthetic.
As well as working on his personal projects Joseph also designs for House of Holland.
Joseph’s work is stocked at underground fashion gallery Primitive London.